Pluffy is a Los Angeles based brand of curated multi-purpose towels.

Hi, We’re EJ And Becky.

Just two silly friends trying to make something that we both love. Together we are beach lovers, forest campers, yogis, and adventurers who love to be in nature. We took a step further with our product by taking sustainable approaches down to the smallest details for an ethically produced product, because we love our planet and wanted to reflect.

Feel free to find us on social media, and say hello!

One towel for all adventures

PLUFFY was born out of the need for better function as much as beautiful design. We had too many poor-functioning towels clogging our car and our homes. Between trips to the beach and camping, we got sick of all the gross towels. Instead of a separate yoga towel, beach towel, gym towel, pool towel, camping towel, we’ve got one towel to rule them all!

High performance sustainable microfiber

Say goodbye to all your smelly, bulky and sandy activity towels. Our highly functional premium rPET textile will not only outperform them all in weight, packability, drying time, sustainability and style but also last every adventure and after.